Information we collect

We collect the following categories of Personal Information when you interact with us on our Services:

  • Personal Identifiers: We may collect your name, email address, social media handles, shipping address, billing address, zip or postal code, telephone number, unique personal identifier, online identifier, Internet Protocol (IP) address, account name, or other similar identifiers. If you create an account, we also collect your username and password.

  • Demographic Information: We or our third-party marketing partners may collect your age, date of birth, gender, address, zip code, marital status other household information, education level, employment status, race, ethnicity, estimated income, and other similar demographic data; some of which may include characteristics of protected classifications under applicable laws. We may collect this information when you choose to provide it to us as part of your profile, when using our Services to enroll you in our campaigns, promotions, sweepstakes, loyalty programs, and other marketing incentives, or when you choose to provide it to our marketing and analytics partners and U.S. and other foreign service providers.

  • Commercial Information: We collect information such as products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies. This includes information about the transaction, such as product details and the date and location of the purchase/return.

  • Payment Information: We may collect billing information, such as your credit card number, expiration date, card verification number and billing address if you make a purchase, and other financial information required to allow you to purchase our products.

  • Education Information: We may collect your education level, for example when you take one of our surveys.

  • Internet or Other Electronic Network Activity Information: We collect details of your visits to our websites and information generated in the course of using our Services (including the timing, frequency and pattern of service use) including, but not limited to, traffic data, general location data, weblogs and other communication data, the resources that you access, and how you reached our site. We also collect details regarding the device you use to access our Services, including, but not limited to, your IP address, operating system and browser type, device ID, and Personal Information collected from Cookies and similar technology when you open our emails and visit our website (for more information about Cookies, how we use them, and your related choices, please see our Cookie Policy.

  • Location Data: We may provide features that allow you to enter your zip code to know where to find your favorite products near you. We may also collect your IP address automatically when you use our Services. We may be able to determine your general location (I.e., the city, area in which you are located) based on your IP address.

  • Employment-related Information: If you apply for employment with us, we may collect information such as your name, email address, telephone number, home address, resume/CV, cover letter, education information, employment history, and job preferences. To the extent you participate in an interview process with us, we may also collect information from you via video and/or audio interview(s). In line with local employment opportunity initiatives, we may invite candidates to voluntarily provide their race/ethnicity, gender, self-identification for disabilities and veteran status for record-keeping and reporting purposes only. We may also share your Personal Information with third parties for the purposes of conducting interview assessments and conducting background/reference checks with respect to your employment and related credentials as part of our hiring process.

  • Audio, Electronic, Visual Information: We may record audio during customer service calls. We also collect audio or visual information you post to our sites and social media platforms, like photographs or videos. We also collect video and photographs at our in-person events.

  • Inferences Drawn to Create a Profile about You reflecting Your Preferences or Characteristics: We analyze your purchases, preferences, or other interactions and may create a profile for you to suggest other products you may be interested in. For example, we collect membership data, such as contact preferences, and preference data, such as the flavors that you prefer and products you have purchased.

  • We or our third-party marketing partners may collect demographic information, such as age, date of birth, gender, address, zip code, marital status other household information, education level, employment status, race, ethnicity, estimated income, and other similar demographic data; some of which may include characteristics of protected classifications under applicable laws. We may collect this information when you choose to provide it to us as part of your profile, when using our Services to enroll you in our campaigns, promotions, sweepstakes, loyalty programs, and other marketing incentives, or when you choose to provide it to our marketing and analytics partners.

    We collect Sensitive Personal Information to make our Services, offerings, marketing campaigns, communications, and products better, including to understand how you use our products and services. We might use your information to conduct research and analysis, as well as develop new services and products. 

    We do not sell or share Sensitive Personal Information.